Direct-to-Consumer Alcohol Sales
Partially Implemented
Goods
Deadline: May 31, 2026 (Overdue)
Launch Date: No date set
Timeline
2025
2026
Jun 30, 2025
Under Negotiation
Jul 25, 2025
Agreement Reached
Jul 21, 2026
Partially Implemented
Today
Summary
Ten jurisdictions have agreed to a Memorandum of Understanding committing to advance Direct-to-Consumer alcohol sales to support consumers being able to order their favourite Canadian wine, spirit, beer or other alcoholic beverage directly from the producer, for personal consumption. Parties will now work towards finalizing more detailed operating agreements, or implementing their own frameworks, required to implement Direct-to-Consumer alcohol sales by May 2026.
Description
Parties to finalize DTC operating agreements / frameworks by May 2026.
Jurisdiction Status
| Jurisdiction | Status | Notes |
|---|---|---|
| Canada | Not Applicable | |
| Alberta | Complete | Agreement reached at Council of Federation 2026 |
| British Columbia | Implementing | System to be in place by February 2027 |
| Manitoba | Complete | Already offers DTC for alcohol. This has been the case since 2012. Recent: Complete•Dec 31, 2012 |
| New Brunswick | Complete | Agreement reached at Council of Federation 2026 |
| Newfoundland and Labrador | Declined | Did not sign the MOU. |
| Northwest Territories | Declined | Did not sign the MOU. |
| Nova Scotia | Complete | Agreement reached at Council of Federation 2026 |
| Nunavut | Declined | Did not sign the MOU. |
| Ontario | Complete | Agreement reached at Council of Federation 2026 |
| Prince Edward Island | Complete | Agreement reached at Council of Federation 2026 |
| Quebec | Committed | Signed the MOU. |
| Saskatchewan | Complete | Agreement reached at Council of Federation 2026 |
| Yukon | Committed | Signed the MOU. |
Agreement History
Under Negotiation
Jun 30, 2025
Agreement Reached
Jul 25, 2025
Partially Implemented
Jul 21, 2026
Created: Aug 29, 2025
Updated: Jul 28, 2026