Vote No
An Act respecting a national framework on sports betting advertising
Overall, the bill mainly introduces additional regulation and oversight for a narrow industry without clear pro-growth or competitiveness benefits. Any potential gains from reduced social harms are uncertain and outweighed by constraints on economic freedom and investment in the affected sectors.
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The bill focuses on regulating advertising in a specific sector; it neither materially advances broad wealth creation nor clearly reduces it.
It adds a federal framework and oversight that will likely restrict advertising and expand regulatory processes, curbing market freedom and adding bureaucracy.
Any productivity gains from reduced gambling harm are speculative, while constraints on a domestic advertising market do not materially affect global competitiveness.
The bill targets domestic advertising practices and has no clear impact on exports.
Stricter or more complex advertising rules can deter investment and innovation in the sports betting and media sectors by reducing customer acquisition channels and increasing compliance costs.
While standardization may reduce market fragmentation, the bill imposes new reviews and reporting obligations on Heritage and the CRTC, likely increasing administrative costs.
No tax policy changes are included.
This is a narrow, sector-specific regulatory initiative with modest economic implications rather than a bold, prosperity-focused reform.
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