Vote No
An Act to prohibit the promotion of alcoholic beverages
Overall, the bill primarily restricts commercial activity and builds a new enforcement regime, which conflicts with Build Canada’s emphasis on economic freedom, investment, exports, and growth-led prosperity. Any long-run productivity or cost-saving benefits from reduced alcohol harm are uncertain and indirect, whereas the constraints on business are immediate and broad.
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It could reduce social costs from alcohol harm, but it restricts a legal industry's growth and sponsorship revenues; the net effect on national wealth is unclear.
A broad advertising ban, new inspectors, and criminal penalties limit commercial speech and expand regulatory oversight.
Health gains could improve workforce productivity, but the ban may reduce competitiveness of beverage and events sectors; overall impact is uncertain.
Restricting domestic brand-building and sponsorships likely hampers the ability of Canadian alcohol brands to scale and penetrate foreign markets.
Advertising limits reduce the expected returns to new product launches and brand development, deterring investment in alcohol and related hospitality sectors.
Potential healthcare and justice-system savings are plausible, but the Act adds an enforcement apparatus and compliance costs; the net fiscal effect is unclear.
The bill does not address tax policy.
While sweeping in scope, the policy is health-focused and restricts market activity rather than catalyzing broad-based economic growth.
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